You are now the head of your own media empire (no pressure!) The business of media isn’t something often taught in school, so we’ll give you a crash course on how to monetize your business. This course will help content creators tackle the tough questions, including how to set up the business (incorporation vs. nonprofit vs. sole proprietorship, etc). ByBlacks.com co-founder Roger Dundas will also share the tools needed to run the business: an accounting package, social media management and a customer relationship management (CRM) system. Content creators will also learn the sales side of the business at a basic level.